Dem super PACs launch $21 million digital ad buy in top Senate races

[brooklynite]

Source: the Hill

Two major Democratic super PACs are launching a joint $21 million digital ad campaign that’ll back Democratic incumbents and candidates in nine competitive Senate races.

Priorities USA Action and Senate Majority PAC (SMP) will spend nearly $18 million on top races in Arizona, Florida, Indiana, Missouri and North Dakota. Senate Majority PAC will separately spend $3 million on ads in Montana, Nevada, Tennessee and West Virginia.

The digital ads will run on social media platforms like Facebook as well as on audio streaming services like YouTube, Hulu and Spotify. The majority of the digital spots are focusing on taking aim at Republicans over health care, as more Democratic campaigns and groups make it a central issue in campaigns.

Democrats believe health care can be a winning issue for them in this midterm, unlike when Republicans were able to successfully rally against ObamaCare in 2010 and picked up a stunning 63 seats in the House and six in the Senate. This cycle, many red-state Senate Democrats are targeting their GOP rivals over an anti-ObamaCare lawsuit.

Read more: http://thehill.com/homenews/campaign/406368-dem-super-pacs-launch-21-million-digital-ad-buy-in-top-senate-races

[Staph]

1. I've seen the SMP ads for Joe Manchin in West Virginia.

The ads hit his opponent, Patrick Morrissey, right where it hurts. They show that he moved to West Virginia only because he couldn't get elected in Maryland (and he never actually got a real job in WV before his first election), that he used to lobby for opioid manufacturers (and we're one of the states worst hit by the opioid crisis), and that he's a part of the lawsuit to remove the requirement for health insurance companies cover pre-existing conditions (and one in three West Virginians has a pre-existing condition).

Well done!