United Airlines Adds Nonbinary Booking Option
Source: Forbes
When booking travel, customers are typically forced to identify as one of two binary genders, male or female, a dilemma for customers who do not identify within this parameters. On March 22, United Airlines announced that they'd be the first United States airline to offer nonbinary gender options in all their booking channels. United travelers will have the option to use the gender neutral honorific Mx. (instead of Mr. or Ms.) during booking and in a MileagePlus customer profile. Customers can also identify as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with the gender indicated on their passports or authorized identification.
“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,” United's Chief Customer Officer Toby Enqvist said in a news release. “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.”
To help implement inclusive change, United has worked with LGBTQ rights organization Human Rights Campaign, as well as the The Trevor Project on employee training initiatives including teaching employees about preferred pronouns and the persistence of gender norms, LGBTQ competency in the workplace and other steps to make the airline an inclusive space for customers and employees.
"At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect," Beck Bailey, acting director of the Workplace Equality Program, said in a news release. "By providing non-binary gender selection for ticketing and the gender-inclusive honorific Mx. in user profiles, United Airlines is taking an important step forward for non-binary inclusion."
Read more: https://www.forbes.com/sites/melissakravitz/2019/03/22/united-airlines-adds-nonbinary-booking-mx/#72916a8ffb18
= new reply since forum marked as read
