Biden campaign launches $30 million ad onslaught
Source: Politico
Joe Biden’s campaign — long criticized for its sleepy wind-up — is starting to let it rip.
Coming off of the president’s forceful State of the Union, senior Biden campaign officials on Friday rolled out a $30 million ad buy and new campaign travel stops. The announcements were designed to drive home the aggressive posture Biden is adopting as the general election contest with former President Donald Trump begins.
In what it has dubbed a “Month of Action,” the Biden campaign announced that the president, Vice President Kamala Harris, first lady Jill Biden and second gentlemen Doug Emhoff will stump in every battleground state in March, kicking off with Biden’s events in Pennsylvania and Georgia on Friday and Saturday. Biden will also appear in New Hampshire, Wisconsin and Michigan next week, while Harris will head to Arizona and Nevada. The campaign is also hiring 350 new staffers and opening 100 campaign offices across swing states over the next month.
Notably, it will start a six-week, $30 million TV and digital ad buy on Saturday, aimed at drawing out the “full-throated” contrast between Biden’s vision for “where the country can go” against “Donald Trump’s dark, dangerous and chaotic vision for the country,” said campaign communications director Michael Tyler on a call with reporters Friday morning. The ads will target battleground states, as well as Black and Latino-focused outlets and channels.
It’s part of a broader strategy to bury Trump in non-stop spending, made possible through Biden’s significant fundraising advantage. And while the barrage is notable for its timing — months earlier than allies for President Barack Obama started attacking then-candidate Mitt Romney in May 2012 — it also stands out for the reassurance it is providing to anxious Democrats, at least in the current moment.
Read more: https://www.politico.com/news/2024/03/08/biden-campaign-ad-onslaught-00146028
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