Exclusive: Harris ramps up Asian American outreach with ad about her mother

[BumRushDaShow]

Source: Axios

5 hours ago


The Harris campaign is boosting its pitch to Asian American voters with a new battleground state ad that spotlights the vice president's personal story, Axios has learned.

Why it matters: Advocates on both sides of the political spectrum say the demographic could play a key role come November, especially in swing states with tight margins.

Asian Americans recorded the largest registration increase of any racial group from January to June compared with the same period in 2020.

The big picture: Engagement with Asian Americans, the nation's fastest-growing voting bloc, has often been an afterthought for major political parties — which had never had an Asian American presidential nominee before Harris.

The group has historically voted Democrat, but a 2021 analysis found that the GOP made gains with AAPI voters in battleground states in both 2016 and 2020.

Driving the news: The TV and digital ad "My Mother" pays tribute to Shyamala Gopalan Harris, a breast cancer researcher who immigrated from India at 19 and raised Kamala Harris and her sister as a single mom.

Positioning Harris as "one of us," it pulls from her remarks at the Democratic National Convention: "My mother was a brilliant 5-foot-tall brown woman with an accent. … She taught us to never complain about injustice, but do something about it."

State of play: Starting Wednesday, the ad will air in Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin on digital and social channels, as well as on nearly 70 Asian-serving broadcast outlets, including The Filipino Channel, KHMER TV and TV Asia.

It's the campaign's third ad targeting Asian Americans.

Their outreach strategy also includes hiring Asian American voter engagement staff in every battleground state.

Read more: https://www.axios.com/2024/09/18/harris-asian-american-voter-outreach-ad

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[WhiteTara]

1. Now let's get her a Congress she can work with

What an incredible human being to lead our nation.

[Upthevibe]

2. BumRushDaShow......

That's excellent.

Thank you for posting....

[Hekate]

3. KnR