Google overtakes Apple as world's most valuable brand

[JonLP24]

Source: The Telegraph

Google has been named ahead of Apple as the world's most valuable brand, according to a new survey.

Apple's brand value fell by 20pc in the past year to just under $148bn (£88bn), conceding the spot it held for three years to Google, whose value increased by 40pc to $159bn, according to Millward Brown’s BrandZ Top 100 Most Valuable Global Brands ranking.

Google's investment in its self-driving cars project, Google Glass and numerous Android partnerships, including its forthcoming line of smartwatches, resulted in $15.4bn of revenue in the last financial quarter and profits of $3.45bn.

Technology brands dominated the top positions, with fastest pace of growth in brand value.


Read more: http://www.telegraph.co.uk/technology/google/10844575/Google-overtakes-Apple-as-worlds-most-valuable-brand.html

[onehandle]

1. Pretty good considering that 95% of their income is generated from nuisance ads.

Apple by far is still the most valuable company in real money. Apple has Google's 'brand value' in cash alone.

Brand value is speculative and is spun by whoever writes the article declaring it.

[daleo]

2. I do find the search engine pretty valuable

But, granted, it has to be monetized via ads, many of which are annoying.

[klook]

3. DuckDuckGo is excellent for searching

and does not collect or share users' personal information.

https://www.duckduckgo.com/privacy

[Theyletmeeatcake2]

4. Good on you google!!! Now can you fuckers pay some tax!!!'!!