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Mon Jan 13, 2014, 11:26 AM

Water Is The Enemy, Gatordade Mobil Game Tells Youth

Huff Post:
Nancy Huehnergarth,
posted 1/8/14

http://www.huffingtonpost.com/nancy-huehnergarth/water-is-the-enemy_b_4557456.html


If you thought Big Soda's decades-long "War on Water" -- part of their strategy to increase sales of soda and other bottled drinks -- couldn't get any worse, you were wrong. The latest assault, courtesy of PepsiCo, is in the form of a mobile game for youth that brands water as the enemy of athletic performance.

According to a case study video posted on the 2013 Interactive Advertising Bureau MIXX Awards Winners Gallery, bronze award-winner Gatorade took action after learning that teen athletes often choose "to drink water during practice because they thought it provided the proper hydration they needed."

Of course, for all but a minute percentage of youth athletic endeavors (such as a marathon or all-day soccer tournament) water is the ideal choice for proper hydration, but that didn't faze sugary drink brand Gatorade one bit. In an effort to change hearts and minds, as well as further increase parent company PepsiCo's enormous profits, Gatorade brand managers asked media agency OMD to drive home the following message to youth athletes: Gatorade is superior to water.
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So, PepsiCo doesn't make enough money. So it takes on real water. Now Nestles already is taking on real tap water by selling the bottled water variety. So PepsiCo wants Gatorade to join that club. I am not sure, but PepsiCo probably sells the bottled water kind too. Amazing people prefer buying a bottle of this or that for a dime or whatever, instead of pouring it from the tap into a container.

Well it is their money, not mine. I still use the tap stuff.

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Reply Water Is The Enemy, Gatordade Mobil Game Tells Youth (Original post)
Stuart G Jan 2014 OP
KurtNYC Jan 2014 #1
Stuart G Jan 2014 #3
Solly Mack Jan 2014 #9
kysrsoze Jan 2014 #2
Stuart G Jan 2014 #11
erpowers Jan 2014 #4
Stuart G Jan 2014 #5
jmowreader Jan 2014 #10
kcass1954 Jan 2014 #6
Aristus Jan 2014 #7
Stuart G Jan 2014 #8
CRK7376 Jan 2014 #12

Response to Stuart G (Original post)

Mon Jan 13, 2014, 11:38 AM

1. This event was fortold to us by a documentary from the future...

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Response to KurtNYC (Reply #1)

Mon Jan 13, 2014, 11:39 AM

3. Wonderful find from Idiocracy...funny and truthful movie..thank you for posting this nt.

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Response to KurtNYC (Reply #1)

Mon Jan 13, 2014, 06:48 PM

9. That was my first thought.

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Response to Stuart G (Original post)

Mon Jan 13, 2014, 11:39 AM

2. It's got electrolytes! Plants love it.

BTW, Pepsi = Aquafina = crap

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Response to kysrsoze (Reply #2)

Tue Jan 14, 2014, 11:09 AM

11. Did you know that bottled soap is also better than a bar of soap. ?

It's got anti-bacterial properties...and costs 3 to 4 times as much as bar..(lasts much less, need to buy more.))

Oh, oh, that part is not to be discussed.

Let's see.............much more convenient.

Yes, that is it, more convenient....

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Response to Stuart G (Original post)

Mon Jan 13, 2014, 04:35 PM

4. People Are Uninformed

Many people who drink bottled water are uninformed about bottled water versus tap water. Many people think all bolted water comes from some natural spring somewhere in the country. Many people do not realize that a number of bottled water companies just sell them tap water. In addition, many people think tap water is dirty and/or contaminated. So, it seems that most people drink bottled water because they think they have to do so.

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Response to erpowers (Reply #4)

Mon Jan 13, 2014, 04:50 PM

5. Several years ago, Consumer Reports rated water.

I recall that there were many tests and comparisons. This was before the recent war on water by soda companies and Nestles. Because at that time, New York City's got its water from some location far away in a reservoir and piped in (and I do not know if this is still true), and purified again, or something like that; its tap water was purer and better tasting than any of the bottled water tested or any other localities that were tested. Yep, New York City tap water.. Where I live, we get our water from a suburb that gets it from Lake Michigan. Chicago's water is filtered at two filtration plants. It is ok.. You know..it is what it is.????? As you said, people are uninformed.

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Response to Stuart G (Reply #5)

Mon Jan 13, 2014, 11:26 PM

10. New York City is famous for the quality of its water

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Response to erpowers (Reply #4)

Mon Jan 13, 2014, 04:59 PM

6. We stopped buying bottled water early last year and bought a Brita.

We used to buy spring water because Mr. k thought it was better than our tap water. I think our tap water tastes fine and didn't mind filling a pitcher to keep in the fridge. We've saved a ton of money since then, not to mention how much less plastic we send to Mt. Trashmore.

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Response to Stuart G (Original post)

Mon Jan 13, 2014, 05:25 PM

7. It's insidious.

I can't tell you how many patients I have, including and especially diabetics, who chug down Gatorade all day every day because they've been told it's a health drink.

I tell them the truth about how bad it is for them. I tell them never to drink it.

It was originally formulated for marathon runners, and even they don't drink it; they drink water. I have a classmate from PA School who runs marathons, and she avoids Gatorade like the plague.

I tell my patients that if they see tennis players or football players drinking Gatorade or other "energy" drinks, it's because they're getting paid millions of dollars to do so. And they probably switch to water when the cameras are off.

If reference to Idiocracy above, I actually had a patient once protest my opposition to Gatorade by saying: "But it's got electrolytes!" I had to restrain a chuckle...

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Response to Aristus (Reply #7)

Mon Jan 13, 2014, 06:23 PM

8. Thank you for posting your experience..

It is hard to believe so many people do not know, "...the truth about how bad it is for them." ..your words. I guess people are totally ignorant about a lots of things ,,,. ...electrolytes....indeed............

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Response to Stuart G (Original post)

Tue Jan 14, 2014, 02:47 PM

12. My kids and I

are fine with our well water in a Nalgene bottle or a glass in the kitchen....Kids are 24yo grad school student, a college sophomore and a high school sophomore and myself always hitting the facuet or water dispenser on the refrig....Now my wife prefers the Costco/DeerPark water bottles. Makes me crazy buying water in a bottle....But we also drink lots of gatorade/powerade, especially after a long day of mowing/weedeater/chainsaw work.

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