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Gisele Bundchen, Don Cheadle, Yaya Toure, Ian Somerhalder Kick it for #WorldEnvironmentDay
Don Cheadle playing trumpet to prepare for his upcoming directorial debut and lead role as Miles Davis,
Gisele practicing her beloved martial art, Kung Fu,
Yaya Touré getting mentally prepared for the run up to the World Cup.
"These global celebrities are giving fans a unique glimpse into the private moments that make them who they are.
They are then interrupted in these moments by a message in the bottle which is an unexpected play on their roles and provides a twist that should get the viewer’s attention and encourage them to want to go to the site to get involved."
Gisele practicing her beloved martial art, Kung Fu,
Yaya Touré getting mentally prepared for the run up to the World Cup.
"These global celebrities are giving fans a unique glimpse into the private moments that make them who they are.
They are then interrupted in these moments by a message in the bottle which is an unexpected play on their roles and provides a twist that should get the viewer’s attention and encourage them to want to go to the site to get involved."
http://ecowatch.com/2014/05/04/ian-somerhalder-gisele-bundchen-don-cheadle-world-environment-day/
Ian Somerhalder, Gisele Bundchen, Don Cheadle and Yaya Toure Issue Call to Action for World Environment Day
United Nations Environment Programme | May 4, 2014 10:00 am | Comments
Supermodel Gisele Bündchen, actors Don Cheadle and Ian Somerhalder and footballer Yaya Touré—all UNEP Goodwill Ambassadors—have launched a challenge to see who can rally the most registered activities for World Environment Day 2014. Their call to action, Message in the Bottle, asks individuals around the world to join one of the celebrities’ teams and make a difference by pledging to take action in support of World Environment Day (WED), which culminates globally on June 5.
The campaign features a variety of public service announcements (PSA) in seven languages which will run on CNN, large format billboards in Times Square in New York City and Piccadilly Circus in London, and on-line.
In a unique creative approach, viewers get to see Don Cheadle playing trumpet to prepare for his upcoming directorial debut and lead role as Miles Davis, Gisele practicing her beloved martial art, Kung Fu, and Yaya Touré getting mentally prepared for the run up to the World Cup.
“These global celebrities are giving fans a unique glimpse into the private moments that make them who they are,” said Jeffrey Nachmanoff, director of the PSAs, screenwriter for the climate blockbuster The Day After Tomorrow and writer/director of Traitor and the CBS series Hostages.
“They are then interrupted in these moments by a message in the bottle which is an unexpected play on their roles and provides a twist that should get the viewer’s attention and encourage them to want to go to the site to get involved,” Nachmanoff added.
<snip>
Ian Somerhalder, Gisele Bundchen, Don Cheadle and Yaya Toure Issue Call to Action for World Environment Day
United Nations Environment Programme | May 4, 2014 10:00 am | Comments
Supermodel Gisele Bündchen, actors Don Cheadle and Ian Somerhalder and footballer Yaya Touré—all UNEP Goodwill Ambassadors—have launched a challenge to see who can rally the most registered activities for World Environment Day 2014. Their call to action, Message in the Bottle, asks individuals around the world to join one of the celebrities’ teams and make a difference by pledging to take action in support of World Environment Day (WED), which culminates globally on June 5.
The campaign features a variety of public service announcements (PSA) in seven languages which will run on CNN, large format billboards in Times Square in New York City and Piccadilly Circus in London, and on-line.
In a unique creative approach, viewers get to see Don Cheadle playing trumpet to prepare for his upcoming directorial debut and lead role as Miles Davis, Gisele practicing her beloved martial art, Kung Fu, and Yaya Touré getting mentally prepared for the run up to the World Cup.
“These global celebrities are giving fans a unique glimpse into the private moments that make them who they are,” said Jeffrey Nachmanoff, director of the PSAs, screenwriter for the climate blockbuster The Day After Tomorrow and writer/director of Traitor and the CBS series Hostages.
“They are then interrupted in these moments by a message in the bottle which is an unexpected play on their roles and provides a twist that should get the viewer’s attention and encourage them to want to go to the site to get involved,” Nachmanoff added.
<snip>
Gisele kicks it for #WorldEnvironmentDay
Published on Apr 24, 2014
UNEP Goodwill Ambassadors, Don Cheadle, Yaya Touré, Gisele Bündchen and Ian Somerhalder are sending an SOS to the world to take action for World Environment Day by joining one of their teams to combat climate change. How will you step up to the challenge? http://wedchallenge.com
Published on Apr 24, 2014
UNEP Goodwill Ambassadors, Don Cheadle, Yaya Touré, Gisele Bündchen and Ian Somerhalder are sending an SOS to the world to take action for World Environment Day by joining one of their teams to combat climate change. How will you step up to the challenge? http://wedchallenge.com
