Yosemite National Park's Most Famous Landmark is Losing Its Name

[WhoIsNumberNone]

DNC Parks & Resorts at Yosemite, Inc (a division of one of the largest privately owned companies in the world) used to have the concessions to operate various businesses around Yosemite National Park. Now that they've been fired, they're using some decidedly dubious trademark to force the Park Service to change the names of buildings and locations that have stood for as much as a century, including some that have been designated national landmarks.

The Parks Service has caved to these requests as it readies the park for its centennial celebration. It will not only change the names of publicly owned landmarks -- such as the Ahwahnee hotel, Yosemite Lodge, the Wawona Hotel, Curry Village, and Badger Pass ski area -- it will also have to change all its signs, maps and guidebooks.

Read more here: http://boingboing.net/2016/01/15/yosemite-agrees-to-change-the.html

And here's DNC's contact page, should anyone wish to send them hate mail... http://www.delawarenorth.com/contact-us/contact-us-form

[Freelancer]

1. Maybe the U.S. Gov should stop doing business with all their subsidiaries as well. -- nt

[yeoman6987]

2. Seems strange the gov't didn't get the trademark years ago

The name is not the governments so not much of a fight.

[Bubzer]

3. This is stupidly absurd.

I'm pretty sure Yosemite has been called Yosemitelonger than Delaware North has even existed. This needs to laughed off into non existence.

[Old Crow]

4. Oh, thank God.

I thought the story was going to report that El Capitán was being renamed "The Home Depot Vertical Rock Formation" or somesuch.

[NutmegYankee]

5. What The Fuck - The Government runs the Trademark and Patent office.

Just cancel the BS trademark on a Government building name and move on. It shouldn't have been granted in the first place.

[valerief]

6. I wonder what this guy will have to say about this?