I know it's an ad, but it is this generation's "I'd Like to Buy the World a Coke", and it's good.

[jtuck004]

I'm not so sure that they aren't spot on with what we need more of, to rejuvenate our spirits...

"Kia says the commercial represents 30 different musical instruments from more than 20 cultures and includes African and Korean drums, a sitar, a ukulele, bagpipes, violins, and more."

http://www.automobilemag.com/news/musical-hamsters-return-2016-kia-soul-commercial-wvideo/

[montana_hazeleyes]

1. Well, I give it one big

[jtuck004]

2. My comment is hyperbole, but it's worth watching (and turning up) just for the Sitar.

Which would have made Deliverance a whole 'nother movie.

[tblue37]

3. Very nice. nt

[NanceGreggs]

4. I almost didn't bother watching ...

... and now I'm so glad I did.

I watched only two minutes ago - and have already forgotten what product this ad is selling.

That may be a scathing critique of the marketing gurus who put this ad together. But it is a glowing review of the creativity - visual and musical - that make this clip memorable.

Sorry, Madison Avenue, you missed the mark. But kudos to those whose talents contributed to selling a good vibe, instead of peddling a truly forgettable product.

[jtuck004]

5. I know - lol. And I find myself replaying it. Took me three tries before it sunk

in that it was a Kia ad.

Music sure has the power to bring us together.

[NanceGreggs]

7. Yes, it does!

My (late) husband and I had a favourite commercial that aired for well over a year. We often referred to it, often quoted it, often remarked on now funny it was.

But neither of us could ever remember what product the ad was selling.

Sometimes the MadMen give us something worth remembering - without ever realizing that what we remember has nothing to do with what they were trying to sell.

[yeoman6987]

6. I don't think it's going to be the Coke of our generation

But catchy I guess.

[ancianita]

8. It's the most global of ads in that it incorporates creativity, spontaneity, music as global values.

Too bad it's not so green, though.

I agree.

Thanks for the post. Very enjoyable.

[eggplant]

9. Purple DJ Soul not available for sale. n/t

[SheilaT]

10. Really nice.

I'm a Boomer, and I was talking with my Millennial son earlier this evening, and briefly some stuff came up about the generational differences.

Here's what I want to say: You should of course think your generation is the best. But you also need to appreciate the other generations, because each and every one of them has something to contribute.

Thanks for posting this.

[Goblor]

11. Really?

This corporate, for-profit ad accomplished what they had hoped: Pulled on your heart-strings and made you happy about Kia because they played happy music and some fake hamsters played instruments? Buy more! Buy Kia because we play cool music! On cool instruments! With fake hamsters!

If you're for this commercial then quit complaining about Citizens United.

Another thought: If BP played this song with fake hamsters and shiny cars in an effort to promote petroleum use, would you all be so excited about the ad?

Geez, people, are you really democrats?

[ashtonelijah]

12. Since when does being a Dem mean being anti-marketing, advertising, & business?

Plenty of Democrats work in business, advertising, and marketing. Yes, the purpose is to sell things. Being a Democrat isn't about being anti-business. It's about being anti-corruption.

Not sure how advertising and marketing of products has anything to do with Citizens United. Saying that corporations shouldn't be able to buy elections doesn't mean you think corporations shouldn't be able to market their own products.

[dhill926]

22. thank you...

[jtuck004]

14. The song was worthwhile. Your comments will be the last thing

of yours I read.

If that was your goal, mission accomplished.

[Hoppy]

16. How do you know they were fake hampsters. Hampsters can be pretty talented.

[baldguy]

18. Real hamsters don't have opposable thumbs, and they can't drive.

[Hoppy]

20. ---says you!

[CanSocDem]

23. Good question.

NOBODY, not even democrats, are prepared at this time to give up all the shiny things

associated with mindless consumerism.



.

[demwing]

25. Psst - you're trying too hard

it's totally awkward

[downeastdaniel]

13. Oh yes, what an ad!...I was just kidding...same ole crap, trying to suck in those with $

[jtuck004]

15. Gotta love all the miserable lowbrow comments from low-count posters. `

cya.

[Stellar]

17. Strange you mentioned the coke song Bill Backer, the guy that wrote the 'coke' song died this year.

http://www.nytimes.com/2016/05/17/business/bill-backer-who-taught-the-world-and-don-draper-to-sing-dies-at-89.html?_r=0

[malthaussen]

19. But... but... but...

...they don't repeat the product's name 17 times in 10 seconds! (And since it's a car, there's not 20 minutes of mumbled disclaimer about contra-indications and side effects)

Great commercial. Worth it for the sitar playing "Dueling Banjos" (Duelling stringed instruments?) And the brief nod to the scene from "Hard Day's Night" was neat.

-- Mal

[OxQQme]

21. It doesn't seem that anybody noticed

that the KIA is an electric being advertised - being the reason for the celebration.

[jtuck004]

24. I would celebrate if more people I know had the jobs needed to buy a KIA. That it

would be electric would be a bonus. On the other hand, I don't even ride in cars from countries that think dogs are food, and I really wouldn't want one parked in my driveway. I'm more of a build-your-own-from-a-used-S10 kinda person. So there is that.

But it costs nothing more than getting on the Internet to enjoy the music, and that whole scene of widely differing people enjoying themselves without a war was pretty cool.

[demwing]

26. "countries that think dogs are food" - in all fairness

many feel the same (or even more strongly) about cows.

cheers!

[jtuck004]

28. I would be willing to give those up - it was an acquired taste, as far as I can tell, for

most. So if we were trained to want it, we can be trained to fear it.