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PBS NewsHour: Political Ad Spending Doubled in 2012
Political ad spending has doubled overall, but in critical battleground states the numbers are more drastic. In 2008, 519 presidential campaign ads aired in Colorado Springs, Colo. Four years later, the number has jumped to 1,445. Gwen Ifill talks to NPR's Ari Shapiro about the blitz of campaign ads in a Republican leaning city. ( Transcript)
Report includes excerpts from the two candidates' interviews on 60 Minutes and select campaign ads. Shapiro opened his segment with this comment:
...you are seeing more ads per hour and you're seeing ads in different shows where you didn't used to, you know, game shows, soap operas, reality TV programming, where you used to really only see the ads in the news programs. But you're also just seeing the rates for the ads go up and up and up because the real estate is limited.
