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Diamond_Dog

(31,992 posts)
Wed Jan 12, 2022, 03:28 PM Jan 2022

Tom Brady launches clothing line; but prices catch some fans off guard

Tom Brady’s new fashion venture isn’t for the budget conscious weekend warrior.

The BRADY brand, rolled out by the Buccaneers quarterback, offers $160 men’s sweatpants and $75 T-shirts among other high-end athletic and leisure apparel.

“I’m proud to bring this to all you guys looking to perform across all of your daily active lives,” Brady said in a video post on his Twitter account. “Every item is unique, it’s innovative, and it’s got great function and purpose. These are pieces I loved.”

The venture was three years in the making, co-founded by the former Patriots gunslinger with fashion designers Dao-Ti Chow and Jens Grede.

The cheapest item in the line, which shoppers can peruse at bradybrand.com, is a $20 pair of socks that feature “mesh paneling for breathability.”

Others items for sale include $120 polos, $160 dry clean-only sweatpants, and $160 dry clean-only long sleeved T-shirts.

Fans who want their clothing to shout their support for the quarterback to people from a quarter-mile away can opt for a $95 hoodie that simply reads BRADY in block letters.

https://www.mercurynews.com/2022/01/12/tom-brady-launches-new-clothing-line-dubbed-brady-brand/

No thanks

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LonePirate

(13,419 posts)
5. He and his team have no market knowledge of NFL fans
Wed Jan 12, 2022, 03:39 PM
Jan 2022

The typical NFL is a blue collar guy who might spend $15-$20 bucks on some sweats and nothing near $160.

He’s not going to be in the clothing market for long unless he lowers his prices or starts marketing people besides people who know him as an NFL quarterback.

calguy

(5,306 posts)
7. Looks like he's trying to get himself set up for retirement
Wed Jan 12, 2022, 03:48 PM
Jan 2022

As if his hundreds of millions aren't enough.

tanyev

(42,553 posts)
11. When your $95 hoodie says BRADY in block letters, it's not necessary to include the word CHUMP.
Wed Jan 12, 2022, 07:01 PM
Jan 2022

Because that will be understood.

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