99 cans of beer in a pack, 99 cans of beer...

[demmiblue]

Austin, Texas (CBS HOUSTON) – A small Texas brewery unveiled a 99-pack of beer that will bring the more than seven-foot long cases to select stores in the Austin area this week.

Austin Beerworks launched a large social media campaign to announce the creation of a 99-pack of “Peacemaker Anytime Ale” beer that can be purchased in stores for $99. The launch of the massive, seven-foot long case of beer is set to coincide with the start of school – and football season – at the University of Texas this weekend.

“We’re a small brewer,” co-founder Michael Graham, told CBS Moneywatch. “We only sell in our hometown. We’re pretty amazed at how quickly it spread everywhere.”

The Peacemaker Anytime Ale is described as a light beer with a “slight biscuit/cracker character” and a “faint aroma of floral and citrus” from the Centennial hops. Austin Beerworks took to social media and YouTube to launch the first-ever 99-pack of beer.

[Initech]

1. If you drink the whole thing, the breathalyzer gives you a divide by zero error.

[NightWatcher]

2. totally impractical. It won't fit in anyone's fridge/cooler/vehicle(?)

On tailgate days like today, we'd pre-chill the 24 case (suitcases) of beer. Depending on how many people we had, a couple of us would carry the cool suitcases. Once one would run out, we'd get another one out of the cooler or fridge. 18-24 is the most convenient number to carry for each 2-3 drinkers.

[MH1]

3. "Peacemaker" LOL

As in, no one at the party will be fighting because everyone will be passed out from trying to get to the end of the song.