Will 'Suicide Squad' be the biggest movie of 2016?

[RandySF]

CLEVELAND, Ohio – Taking a page from last year's "Furious 7," Warner Bros. "Suicide Squad" has become a juggernaut on social media, which could translate into huge box office numbers.

New data from comScore shows "Suicide Squad," which opens Aug. 5, is outpacing the rest of this year's remaining top films in terms of social media conversations. Its numbers are nearly double those of "Rogue One: A Star Wars Story" and more than three-times that of "Fantastic Beasts and Where to Find Them."

The impressive results are the product of Warner Bros.' marketing campaign that has involved several energetic trailers, along with artwork released exclusively on social media.

The campaign has seen the castmembers, including Margot Robbie and Jared Leto, promoting the film on social. And this past April, "Suicide Squad" got Snapchat users to latch on to a special lens filter dedicated to the movie.


http://www.cleveland.com/entertainment/index.ssf/2016/06/will_suicide_squad_be_the_bigg.html

[littlebit]

1. My favorite comic villain is in it

I have been looking forward to seeing it for a long time.

[GOLGO 13]

2. A movie starring super villains

I hope it makes Deadpool kind of money.

[lame54]

3. let's hope not...

comic book movies are sucking all the money in hollywood
and so few of them are any good

[Orrex]

4. It will be interesting to see how it does on its second weekend

Last-minute reshoots to "add humor" seldom work out well, so we'll see how that goes.

As much as I want the movie to be good, I almost hope that it sucks and convinces DC to move away from its "all grit all the time" aesthetic.

[RandySF]

5. I'm more optimistic.

I don't expect it to make as much money as BvS, but I do think people will get better word of mouth, maybe doing better the second weekend than the first.

[Orrex]

6. I feel like it will stand or fall on Robbie's performance

Leto's Joker is getting a lot of attention, but I submit that Harley is the character that fans are most eager to see. If she does well with it (and previews suggest that she will), then it has a good chance to be a huge hit.

[RandySF]

7. Well, WB's pretty high on Robbie.

So much so that they green-lit a movie featuring her character.

[Orrex]

8. Yeah, that's a little weird IMO

Kind of like Cameron going full-steam on four(!) Avatar sequels when it's not yet clear that anyone even interested in one of them.

DC is so desperate to reproduce the success of the MCU that they seem unable to build their own universe organically. We'll see how it plays out.

[NewJeffCT]

9. I've heard a lot of good things

about both Leto and Robbie in the movie.

It remains to be seen if a bunch of villains in a movie can work.

I think the August release could hurt the overall box office, but overall it will do well and be judged a success. BvS maybe will have a higher overall gross, but also a higher cost and was subjected to scathing critical reviews and fan reviews.

Agree 100% that DC seems to be trying too hard. Marvel had great success with Iron Man, Capt America and Thor on their own first and then giving us The Avengers. While it would be seen as copying Marvel if DC had given us Batman, Superman, Wonder Woman in 4-5-6 movies first before Justice League, why not? It was hugely successful for Marvel.

If they say that they're following the X-Men route, the original X-Men movie had a great cast with Patrick Stewart as Professor X, Ian McKellan as Magneto, Halle Berry, Rebecca Romjim, Hugh Jackman, Anna Paquin and others. Henry Cavill was not very well known when he was cast in Man of Steel; Gal Gadot was a virtual unknown when cast as Wonder Woman; Ben Affleck is well known, but not regarded as a good actor (great director, though). So, that's hurt them as well.

[Orrex]

10. I have to say...

I really wanted Dawn of Justice to be good but could tell early on that it would likely suck. On the other hand, I'm somewhat indifferent to Suicide Squad (never followed most of the characters), but so far it looks pretty good.

[Initech]

11. Looks good and has an amazing soundtrack. I'm in.

One of the few soundtracks I will be adding to my collection when it's available.