Follow-up article: Buc-ee's wins federal court trademark fight against competitor Choke Canyon

[TexasTowelie]

A federal jury Tuesday ended a trademark battle between two titans of the Texas travel-stop industry, finding that a grinning green gator had unlawfully invaded a toothy beaver's turf.

The jury determined after six hours of deliberation that Choke Canyon's finger-licking alligator logo violated state and federal trademark law, infringing on the already established Buc-ee's beaver that's a stand-in for the popular chain of travel centers.

"It's absolutely not about a beaver versus an alligator," said Jeff Nadalo, general counsel for Buc-ee's Ltd. "There are more than 10 similarities between the two marks that we presented to the jury in this case."

But Charles Hanor, the lead counsel for the San Antonio-based Choke Canyon, said, "We respect the jury's verdict but we don't understand it since all the evidence indicated there was no confusion."

Read more: https://www.chron.com/news/houston-texas/houston/article/Buc-ee-s-beaver-trademark-texas-choke-canyon-gator-12934353.php

[Glamrock]

1. Makes no sense to me...

[nature-lover]

2. Evidence of a failing educational system if a beaver cannot be differentiated from an alligator.

[catrose]

4. Perfect!

I've done graphic design, and there's no way I'd confuse Buc-ee with the gator. Let's see: the logos are both round, they both use shades of yellow, the animal's facing the same way, gators eat beavers...really a stretch there.

[marble falls]

3. Other than the cleanest, nicest restrooms, there's no need to shop overpriced Bucee's...

Never even seen Choke Canyon yet. But I'll give them a shot. I'm done with Bucee's.