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Anti-drug ad blitz cost government $7 million, documents show (CBC)
Newly released figures show the Conservative government spent more than $7 million on a 12-week anti-drug advertising campaign that ended earlier this month.
That's more money than Health Canada spent advertising all its programs and services combined in the previous 2013-14 fiscal year.
<snip>
The campaign's target audience, according to the government response, was parents.
The taxpayer-funded TV and Internet ads by Health Canada ran parallel to a partisan radio ad campaign, paid for by the Conservative party, that attacked Liberal Leader Justin Trudeau over his promise to legalize marijuana.
Link: http://www.cbc.ca/news/politics/anti-drug-ad-blitz-cost-government-7-million-documents-show-1.2933830?cmp=rss
