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Toys R Us to open holiday pop-up shops in 600 Kroger stores
Source: CBS News
By KATE GIBSON MONEYWATCH November 2, 2018, 1:39 PM
Toys R Us to open holiday pop-up shops in 600 Kroger stores
Last Updated Nov 2, 2018 5:11 PM EDT
What's left of Toys R Us is returning for the holidays, with Geoffrey's Toy Box setting up shop this month in about 600 Kroger stores in nearly 30 states, the nation's largest supermarket chain said Friday.
The grocery chain is the latest retailer to make a play for former Toys R Us shoppers. Walmart and Target are expanding their toy sections, and Amazon is sending physical toy catalogs to customers.
The move at Kroger's is not entirely a surprise, given the bankrupt retailer's mascot, Geoffrey the Giraffe, in April made an unexpected -- and for some unwelcome -- appearance at a toy industry trade show, seemingly sent by a group of lenders that controls the bankrupt retailer's intellectual property and is planning a second act.
A company called Geoffrey LLC was formed last month after the funds that took control of the retailer's assets reversed plans on auctioning off its intellectual property, opting to try to resuscitate the brand instead. The venture's Geoffrey's Toy Box sections at Kroger supermarkets will sell toys from some of Toys R Us' former private labels, including Zone, Imaginarium, Journey Girls, Edu Science, You & Me, and Just Like Home, ranging in price from $19.99 to $49.99.
-snip-
Toys R Us to open holiday pop-up shops in 600 Kroger stores
Last Updated Nov 2, 2018 5:11 PM EDT
What's left of Toys R Us is returning for the holidays, with Geoffrey's Toy Box setting up shop this month in about 600 Kroger stores in nearly 30 states, the nation's largest supermarket chain said Friday.
The grocery chain is the latest retailer to make a play for former Toys R Us shoppers. Walmart and Target are expanding their toy sections, and Amazon is sending physical toy catalogs to customers.
The move at Kroger's is not entirely a surprise, given the bankrupt retailer's mascot, Geoffrey the Giraffe, in April made an unexpected -- and for some unwelcome -- appearance at a toy industry trade show, seemingly sent by a group of lenders that controls the bankrupt retailer's intellectual property and is planning a second act.
A company called Geoffrey LLC was formed last month after the funds that took control of the retailer's assets reversed plans on auctioning off its intellectual property, opting to try to resuscitate the brand instead. The venture's Geoffrey's Toy Box sections at Kroger supermarkets will sell toys from some of Toys R Us' former private labels, including Zone, Imaginarium, Journey Girls, Edu Science, You & Me, and Just Like Home, ranging in price from $19.99 to $49.99.
-snip-
Read more: https://www.cbsnews.com/news/toys-r-us-coming-back-to-open-holiday-pop-up-shops-in-600-kroger-stores/
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