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Fight Plastic Pollution by Asking Companies #IsThisYours?
In 2017 a lobster captured the world’s attention after a fishing crew caught it off the coast of New Brunswick, Canada. What made this particular crustacean special, and the subject of numerous articles, news stories, and op-ed pieces, was the Pepsi logo “tattoo” imprinted on its claw.
Exactly how the tattoo got there is unclear — perhaps the lobster’s claw was briefly trapped in a Pepsi can; perhaps a Pepsi-branded box was the culprit. But either way, evidence of the physical effect of ocean trash on a sea creature was delivered to a global audience, sparking fresh concerns about the sorry state of the world’s ocean.
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