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Beijing auditions foreign agencies to polish China brand
Source: Reuters
World | Thu Apr 21, 2016 8:17pm EDT
Exclusive: Beijing auditions foreign agencies to polish China brand
SHANGHAI/BEIJING | BY ENGEN THAM AND MATTHEW MILLER
Five global public relations firms have made pitches to the Chinese government for a potential new campaign, four sources said, as Beijing tries to communicate more effectively with the West.
The competition by the leading Western PR companies comes amid intensifying scrutiny of Chinese companies abroad, a crackdown on dissent at home and rising tensions in the South China Sea.
The State Council Information Office (SCIO), the government's information and propaganda arm, has heard presentations from Hill+Knowlton, Ketchum, and Ogilvy Public Relations, according to four people and company communications seen by Reuters.
FleishmanHillard and Edelman also participated in the audition, one source said.
The presentations were preliminary. No contracts have been awarded, the sources said. They were not aware if any Chinese public relations firms were asked to make a presentation.
[font size=1]-snip-[/font]
Exclusive: Beijing auditions foreign agencies to polish China brand
SHANGHAI/BEIJING | BY ENGEN THAM AND MATTHEW MILLER
Five global public relations firms have made pitches to the Chinese government for a potential new campaign, four sources said, as Beijing tries to communicate more effectively with the West.
The competition by the leading Western PR companies comes amid intensifying scrutiny of Chinese companies abroad, a crackdown on dissent at home and rising tensions in the South China Sea.
The State Council Information Office (SCIO), the government's information and propaganda arm, has heard presentations from Hill+Knowlton, Ketchum, and Ogilvy Public Relations, according to four people and company communications seen by Reuters.
FleishmanHillard and Edelman also participated in the audition, one source said.
The presentations were preliminary. No contracts have been awarded, the sources said. They were not aware if any Chinese public relations firms were asked to make a presentation.
[font size=1]-snip-[/font]
Read more: http://www.reuters.com/article/us-china-pr-exclusive-idUSKCN0XJ007
