Milwaukee Bucks hire facial coding expert
The Milwaukee Bucks are facing facts -- or rather, gleaning facts from faces -- to figure out which NBA and college players have the right stuff to make their team better.
Owners Wesley Edens and Mark Lasry, who bought the Bucks for $550 million in April, currently employ facial coding expert Dan Hill to go beyond the numbers and instead bring science into the equation in an effort to gain an edge, The New York Times reported.
"I look for quick, micro-expressions and instances of the say/feel gap -- said this, but felt that -- to guard clients against what I call speed bumps: hidden objections that keep a person from buying, if not recognized and addressed," Hill told The New York Times.
The Bucks started using Hill's methods prior to the NBA draft, using the Facial Action Coding System (FACS) to read players' faces to identify happiness, surprise, contempt, disgust, sadness, anger and fear.
"We spend quite a bit of time evaluating the players as basketball players and analytically," Bucks assistant GM David Morway told the New York Times. "But the difficult piece of the puzzle is the psychological side of it, and not only psychological, character and personality issues, but also team chemistry issues."
http://espn.go.com/nba/story/_/id/12080142/milwaukee-bucks-hire-facial-coding-expert-help-team-improve
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Milwaukee Bucks Post-Seasons (out of a possible 46)Championship Wins: 1 (1971, defeated Baltimore Bullets)
Conference Titles: 2 (1971, 1974)
Divisional Titles: 13 (1971 - 1974, 1976, 1980 - 1986, 2001)
Post season appearances since 2000 - 1 (2001)
(Photo caption) The Bucks used Dan Hill's facial coding research as one of the determining factors in selecting Jabari Parker with the No. 2 overall pick in the NBA draft.
Despite being lost for the rest of his rookie season with a torn left ACL, Milwaukee Bucks forward Jabari Parker is trying to stay positive by treating it as an opportunity to learn from the sideline...
Better the NBA scouting combine should invest in analyzing the micro expressions of knees and instances of the "talent/injury" gap -- stayed healthy like this, so earned that. Refund much, Mr. Hill?
rocktivity
