Romney Campaign Cautious With Ad Budget, Even in Key States
This is important because when he makes his inevitable push, it might be too late. Kind of like a team coasting through the first three quarters and then realizing, at the start of the fourth, they're down 28 points.
http://www.nytimes.com/2012/09/20/us/politics/romney-campaign-cautious-with-ad-budget-even-in-key-states.html?_r=1
Despite what appears to be a plump bank account and an in-house production studio that cranks out multiple commercials a day, Mr. Romney’s campaign has been tightfisted with its advertising budget, leaving him at a disadvantage in several crucial states as President Obama blankets them with ads.
One major reason appears to be that Mr. Romney’s campaign finances have been significantly less robust than recent headlines would suggest. Much of the more than $300 million the campaign reported raising this summer is earmarked for the Republican National Committee, state Republican organizations and Congressional races, limiting the money Mr. Romney’s own campaign has to spend.
With polls showing President Obama widening his lead in some of these states and the race a dead heat in others, Mr. Romney’s lack of a full-throttle media campaign is risky, especially as he struggles to get his message out over the din of news about his campaign’s recent setbacks.
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