By using the fund to promote itself even using Hillary logos and catch phrases.
Democratic Party fundraising effort helps Clinton find new donors, too
By Matea Gold and Tom Hamburger - February 20 2016
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The joint committee that was formed, called the Hillary Victory Fund, ended up raising nearly $27 million by the end of 2015, thanks to six-figure donations from longtime Clinton allies and a New York fundraiser headlined by the singer Sting.
So far, the state parties have served only as a pass-through for their share of the funds. Campaign finance records show that nearly $2 million in donations to the fund initially routed last year to individual state party accounts was immediately transferred to the DNC, which is laboring to pay off millions of dollars in debt.
Even as it has bolstered the DNC, the Hillary Victory Fund has had striking success bringing in new donors to support Clinton’s fight to beat Sanders for the Democratic nomination. The committee spent more than $4 million prospecting for small-dollar contributors through direct mail and online ads that resemble official campaign material, down to the signature “I’m with her” tagline. The net proceeds raised for the campaign: $3.24 million through the end of 2015.
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Of the $6.4 million the Hillary Victory Fund spent on operating costs last year, two-thirds went to two Washington, D.C.-area vendors that also work for the Clinton campaign: Bully Pulpit Interactive, which received $1.9 million for online ads, and Chapman Cubine Adams +Hussey, which was paid $2.4 million for direct mail solicitations, Federal Election Commission records show.
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Campaign and DNC officials said the main purpose of the joint fundraising committee is to raise money for the Democratic Party to use in the general election. In addition to the $3.24 million collected for Clinton’s campaign last year, the DNC received $4.13 million from the fund, including the $1.8 million transferred from state parties, FEC filings show.“This is an agreement between our campaign, the DNC and state parties across the country meant to maximize our ability to help the Democratic Party prepare for the general election,” Schwerin said....
Read more:
https://www.washingtonpost.com/politics/democratic-party-fundraising-effort-helps-clinton-find-new-donors-too/2016/02/19/b8535cea-d68f-11e5-b195-2e29a4e13425_story.html
She even runs her Hillary merchandise store off the fund.
https://shop.hillaryclinton.com/
Notice the disclaimer at the very bottom of the page.
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