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Joe BidenCongratulations to our presumptive Democratic nominee, Joe Biden!
 

Zorro

(15,860 posts)
Mon Sep 30, 2019, 07:43 AM Sep 2019

Joe Biden's Digital Ads Are Disappearing. Not a Good Sign, Strategists Say.

Joseph R. Biden Jr.’s presidential campaign has sharply scaled back his online advertising, cutting spending so severely since August that he is now investing only a fraction of what his top rivals are on Facebook and Google, the two dominant internet platforms.

In a race where many voters are following politics on their smartphones, Mr. Biden’s pullback is an unusual and potentially worrisome sign about his appeal among the Democratic activists, young people and donors who are especially engaged on social media. Candidates rarely withdraw so much money from their online campaigns unless they are seeing weak results in online fund-raising, according to interviews with digital strategists.

As the candidates make their final pitches to donors before a quarterly fund-raising deadline at midnight Monday, Senator Elizabeth Warren of Massachusetts and other top rivals are outspending Mr. Biden online. He was only the sixth-biggest Democratic spender on Facebook ads in the seven days ending Thursday, even as he was at the center of a swirling national controversy involving President Trump, Ukraine and impeachment.

Instead, he has shifted his spending priorities toward traditional tactics like buying television ads in Iowa. But that strategy has not paid dividends so far: Ms. Warren, a leading rival for the 2020 nomination, recently surpassed him in a key Iowa poll.

https://www.nytimes.com/2019/09/30/us/politics/joe-biden-ads.html

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
21 replies = new reply since forum marked as read
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Joe Biden's Digital Ads Are Disappearing. Not a Good Sign, Strategists Say. (Original Post) Zorro Sep 2019 OP
Hmm. Interesting observation... NurseJackie Sep 2019 #1
There is a big, real life out there beyond Facebook and Smartphones and polls. Guilded Lilly Sep 2019 #2
Didn't they announce that they were raising lots of money just in the last week? cwydro Sep 2019 #3
This is called spinning BeyondGeography Sep 2019 #4
Lol, "meting out our spend." cwydro Sep 2019 #8
It doesn't seem "strange" to me. Cha Sep 2019 #5
I was commenting on the fact that the article says the cutback in advertising indicates poor cwydro Sep 2019 #6
Sounds like spin to me! UncleNoel Sep 2019 #7
Yeah, I take all that with a boulder of salt. Cha Sep 2019 #13
I'm not worried Butterflylady Sep 2019 #21
An astute leader whether in business or politics NYMinute Sep 2019 #16
Makes sense, I guess. cwydro Sep 2019 #19
Nor to me... one does what works. The voting base that supports Biden are not as digitally savvy Thekaspervote Sep 2019 #11
I'm thinking Cha Sep 2019 #14
Exactly!! Thekaspervote Sep 2019 #18
Another former Politico asshole working for the NY Times. When the funding numbers come out still_one Sep 2019 #9
Keep in mind this article is about Biden's current DIGITAL strategy SharonClark Sep 2019 #10
This! Thekaspervote Sep 2019 #12
Yeah! Cha Sep 2019 #15
We're a long way from February 2020. George II Sep 2019 #17
I literally know of ZERO people who pay attention to political adds on digital platforms... SKKY Sep 2019 #20
 

NurseJackie

(42,862 posts)
1. Hmm. Interesting observation...
Mon Sep 30, 2019, 08:10 AM
Sep 2019

Hmm. Interesting observation... but it remains to be seen if the predictions and tealeaf reading are accurate.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

Guilded Lilly

(5,591 posts)
2. There is a big, real life out there beyond Facebook and Smartphones and polls.
Mon Sep 30, 2019, 08:15 AM
Sep 2019
If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

cwydro

(51,308 posts)
3. Didn't they announce that they were raising lots of money just in the last week?
Mon Sep 30, 2019, 08:22 AM
Sep 2019

Seems strange.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

BeyondGeography

(39,435 posts)
4. This is called spinning
Mon Sep 30, 2019, 08:27 AM
Sep 2019
The Biden campaign cast its diminishing digital footprint as part of a broader strategy.

“Our campaign invested a robust digital spend early on to build out supporter lists, outspending all other campaigns from our launch through most of the summer,” said T.J. Ducklo, a spokesman for Mr. Biden. “By strategically front-loading our investment, we were able to rapidly expand our reach early, instead of meting out our spend over a longer period of time.”

Mr. Biden’s digital spending has ticked up in recent days, as he bought a slate of Facebook ads related to Mr. Trump’s efforts to have Ukraine investigate the Biden family (“Stand with Joe,” some ads say). The exploding story line about foreign interference and impeachment has been good for Mr. Biden’s bottom line: A campaign official said the past week was Mr. Biden’s best for fund-raising since the second week of his campaign.
If I were to vote in a presidential
primary today, I would vote for:
Undecided
 

cwydro

(51,308 posts)
8. Lol, "meting out our spend."
Mon Sep 30, 2019, 09:00 AM
Sep 2019

People actually talk this way?

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

Cha

(299,223 posts)
5. It doesn't seem "strange" to me.
Mon Sep 30, 2019, 08:37 AM
Sep 2019
If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

cwydro

(51,308 posts)
6. I was commenting on the fact that the article says the cutback in advertising indicates poor
Mon Sep 30, 2019, 08:40 AM
Sep 2019

fundraising results.

His campaign recently said they were having great success in fundraising, so that makes no sense to me.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

UncleNoel

(864 posts)
7. Sounds like spin to me!
Mon Sep 30, 2019, 08:54 AM
Sep 2019

Trying to push the narrative that he is not attracting the online world. They have no idea whether or not his spending prioties will reap dividends or not until we have some post-whiistleblower polls.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

Cha

(299,223 posts)
13. Yeah, I take all that with a boulder of salt.
Mon Sep 30, 2019, 09:19 AM
Sep 2019

Too much crap coming down the pike.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

Butterflylady

(3,589 posts)
21. I'm not worried
Mon Sep 30, 2019, 12:09 PM
Sep 2019

In the least.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

NYMinute

(3,256 posts)
16. An astute leader whether in business or politics
Mon Sep 30, 2019, 09:29 AM
Sep 2019

figures out what the profit centers are quickly and spends on those to get a higher return, cutting off divisions that are either losing money or are not paying back much more than the burn.

A lot of companies also curtail advertising during Christmas season because of the fear of drowning out the message during Christmas sales and when people are focused on the holidays rather than campaigns. People also have less money to spend during the holidays so many ads are wasted.

This actually shows Biden and his team will make a great administration.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

cwydro

(51,308 posts)
19. Makes sense, I guess.
Mon Sep 30, 2019, 10:32 AM
Sep 2019
If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

Thekaspervote

(32,942 posts)
11. Nor to me... one does what works. The voting base that supports Biden are not as digitally savvy
Mon Sep 30, 2019, 09:17 AM
Sep 2019

And might not be seeing digital ads.

It is spin indeed.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

Cha

(299,223 posts)
14. I'm thinking
Mon Sep 30, 2019, 09:24 AM
Sep 2019

Joe's Team is savvy(speaking of savvy) enough to know when and where to put their money for the most bang for the buck!

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

Thekaspervote

(32,942 posts)
18. Exactly!!
Mon Sep 30, 2019, 09:45 AM
Sep 2019

Such silliness that Mr. Biden hires the best advisors, some from president Obama’s team, but a pundit thinks they know better and it’s not a good sign??

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

still_one

(92,740 posts)
9. Another former Politico asshole working for the NY Times. When the funding numbers come out
Mon Sep 30, 2019, 09:09 AM
Sep 2019

and if Biden's funding numbers are good, is Goldmacher going to tell us his assessment about Biden's fund raising abilities were wrong, or will he just quietly change the subject?

I cancelled my subscription to the NY Times and went to the Washington Post when they blamed the "hubris of President Obama and the Democrats" for causing the republicans to reject climate change:

"The Republican Party’s fast journey from debating how to combat human-caused climate change to arguing that it does not exist is a story of big political money, Democratic hubris in the Obama years and a partisan chasm that grew over nine years like a crack in the Antarctic shelf, favoring extreme positions and uncompromising rhetoric over cooperation and conciliation."

https://www.nytimes.com/2017/06/03/us/politics/republican-leaders-climate-change.html



If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

SharonClark

(10,014 posts)
10. Keep in mind this article is about Biden's current DIGITAL strategy
Mon Sep 30, 2019, 09:15 AM
Sep 2019

I was surprised by some of the questionable cause-and-effects stated in the article and the assumption that a digital presence is the best use of campaign resources for Biden at this time.

IMHO, Biden needs to do well in Iowa (top 3) and then win big in the next few contests. A good ground game and teevee buys may be the better strategy than facebook and google.




If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

George II

(67,782 posts)
17. We're a long way from February 2020.
Mon Sep 30, 2019, 09:41 AM
Sep 2019
If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
 

SKKY

(11,901 posts)
20. I literally know of ZERO people who pay attention to political adds on digital platforms...
Mon Sep 30, 2019, 11:45 AM
Sep 2019

...most still read/watch the news.

If I were to vote in a presidential
primary today, I would vote for:
Joe Biden
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