Here's How Pete Buttigieg Can Win the 2020 Democratic Party Nomination -- According to Science
The scholarly research on choice suggests hardcore Democratic voters may end up (kicking) the tires for so long that theyll start complaining that their toes hurt, and those who decide early will most likely back the best-known candidates.
That would make things harder for candidates polling in single digits to break out of the pack, no matter how much media coverage they get or what credentials they boast.
Behavioral science also suggests voters will mentally shrink the field by sorting them race, sex, ideology, and perceived chances of winning.
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Candidates can also stand out visually by creating an identifiable brand, like Steve Jobs wearing the same style black turtleneck every day.
Mayor Pete Buttigieg has already tried to do that, by frequently appearing in a white dress shirt, without a coat and usually with a blue tie, which may help voters create a visual image as hes trying to break out.
[link:
https://www.thenewcivilrightsmovement.com/2019/04/heres-how-pete-buttigieg-can-win-the-2020-democratic-party-nomination-according-to-science/|
Seems a bit thin......but interesting....