Starbucks nears rollout of time-saving 'Siren System' in stores

Starbucks Corp. (Nasdaq: SBUX) is getting closer to debuting its Siren System, the back-of-house technologies aimed at reducing time it takes to brew drinks and prepare food.

First debuted at the company's investor day in September, the time- and labor-saving system is the main piece of the Seattle coffee giant's $450 million effort to streamline store operations. It is set to begin rolling out to U.S. coffee shops in the third quarter of 2023, head of North America operations Sara Trilling said during Tuesday's call with investors.

"These stations have already shown measurable impact on both productivity as well as throughput," Trilling said. "We're quite bullish on them."

Tuesday's call was led for the first time by new CEO Laxman Narasimhan. The longtime consultant and former Reckitt CEO emphasized efficiency, pledging to drive profit margins by streamlining operations, from simplifying the types of cups and lids Starbucks buys to the way it brews coffee.

https://www.bizjournals.com/seattle/news/2023/05/02/laxman-first-earnings-call-siren-system.html

So now that things are more efficient can you start paying your employees a decent wage?