Who decides "how" we should think?

Not "what" we should think. What we think or what we should think could be rebellious against the accepted norm. The corporations and the Mensa Maniacals who promote "how" we should think promote the degradation of societies they deem sub-human because it generates profits and satisfies their ego's and superior attitudes and feelings of entitlement. We do not need a world run by idiots but as inhabitants of the Earth we do need to rethink what is acceptable in today's society as human beings who long ago evolved past the Pre CroMagnon period.