The right wing will fire shots at all the democratic candidates but Biden is in the firing line from the Bernie constituency and he appears fairly "meh" among other prominent democrat accounts (10k+ followers) i.e. "I'll vote for him if he's the nominee but he's not my first choice".

Barely anyone heard of Mayor Pete outside of his town a few months ago but social media elevated him. Beto had a social media wave during his senate run which he has lived off for his 2020 candidacy. Biden doesn't need any recognizing and is polling well now but in order to maintain it all the way through to November 2020 he will have to develop a social media strategy.

I've never heard him talk about any of the other candidates, or discuss their platforms and how they differ to his or how they can bounce off from each other. Whereas the others it at least seems to be some camaraderie that having a big field elevates the standard of everyone and whoever the voters decide is the best candidate will win.

Like Carter he started off as a virtual unknown but is slowly building a following by tapping into three categories: morality, pragmatism and possibilities.

- morality: goes without saying with who occupies the white house.
- pragmatism: he's not selling dream he knows he cannot deliver. There are problems that predate Trump but have been excabated by Trump. Progress in some areas might be incremental but it will get better if we work to it.
- possibilities: he took over as mayor of a really downtrotten area and revitalised it with new ideas, creativity and a desire for different solutions to lift people up and bring people together.

I really think he has potential, if not next year than the future.