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Showing Original Post only (View all)Rachel Maddow closes 2017 by beating the pants off Sean Hannity [View all]
MSNBCs unabashed liberal primetime lineup produced a stunning ratings success for the network in 2017, boosting its viewership by nearly 50 percent compared to the 2016 campaign cycle. MSNBC finishes the year with its largest daily audience since the network debuted in 1996.
The primetime home of Chris Hayes, Rachel Maddow, and Lawrence ODonnell posted the biggest ratings gain in 2017 of any of the all-news cable channels.
Heading into 2018, MSNBCs Maddow is riding a ratings momentum wave. Pitted against Sean Hannity in the 9 p.m. time slot, Maddow in recent weeks has moved ahead of Trumps favorite cheerleader and has been regularly beating Hannity among viewers 25-54, the demographic most sought after by advertisers.
During the first three weeks of December, Maddow bested Hannity on 10 of the 15 weekday broadcasts.
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