The right wing propaganda machines are far reaching and extremely hypocritical. In order to attempt to get their propaganda to resonate beyond the hard right wing base, they often find ways to spread their propaganda through sources that will not be suspected as being right wing or having connections to them.
One well known example of that is the Swift Boat Veterans for Truth, the group that derailed John Kerry's campaign for President in 2004. Pretending to be a non-partisan group of veterans, they were heavily funded by Republican operatives, their claims thoroughly conflicted with those veterans who served with Kerry in Vietnam, and their lies were later thoroughly discredited -- but not before George W. Bush was re-elected President.
More recently, right wing operatives attempted to pay a woman to make false claims of sexual misconduct against :Robert Mueller:
https://www.independent.co.uk/news/world/americas/robert-mueller-news-jacob-wohl-jack-burkman-surefire-intelligence-republican-trump-sexual-assault-a8610481.html
It is often difficult to put negative claims against public figures in proper context. If a very small proportion of a population or population group has negative feelings about a specific public figure, and if right wing forces wish to derail the political prospects of that public figure, they may be able to locate a small handful of people to come forward to make negative public statements about the public figure, giving a very false impression of how most people feel about it, or of the actual facts pertaining to the matter.
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