*BREAKING* LONDON MARATHON REDUCED 200,000 PLASTIC BOTTLES WITH EDIBLE WATER PODS [View all]

[underpants]

Got your attention?




The London Marathon took a firm stance against plastic waste yesterday, replacing 200,000 water bottles with innovative water “pods” made from edible, biodegradable seaweed.

The water pouches are made by Skipping Rocks Lab, a London startup that’s developing alternatives to consumer products typically delivered in plastic.

“The changes and the trials we’re introducing for this year have the potential to change how mass participation events are delivered in future,” Hugh Brasher, the marathon director, told CNN.

Tens of thousands of runners were offered water in the Ooho! pods during the race. They can be bitten to release the water inside the seaweed membrane. The outer cover can also be ingested. But if not eaten, they biodegrade in a matter of mere weeks as compared with plastic bottles that take hundreds of years to decompose.

https://www.livekindly.co/london-marathon-edible-water-pods-plastic-bottles/




Forbes
London Marathon Runners Were Handed Seaweed Pouches Instead Of Plastic Bottles
https://www.forbes.com/sites/trevornace/2019/04/29/london-marathon-runners-were-handed-seaweed-pouches-instead-of-plastic-bottles/