Cadillac's Last Stand? Storied Brand Aims (Again) for Revival

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7. Too bad for GM and the rest of American luxury brands. They've been out-marketed and left...

Last edited Tue Aug 27, 2019, 02:27 PM - Edit history (2)

behind in public perception of quality. The badge engineering from back in the day started it. You didn't know if you were getting an Oldsmobile, Buick, Pontiac or even Cadillac. Even the engines were interchanged.

The article left out the also now defunct Pontiac in GM's once vaunted stepping-stone line-up of more and more prestigious cars to aspire to. In its heyday it was Chevrolet, Pontiac, Oldsmobile, Buick and the Cadillac, the pinnacle.

Now looking back the Pontiac/Oldsmobile/Buick line-up was an exercise in redundancy and the public finally got wise to it. GM had America fooled for a few decades though before the imports started arriving and blowing that all apart.