The Mustang Mach-E is the exciting shape of the electric future [View all]
Ford just unveiled its first EV and it’s stunning. Called the Mustang Mach-E it appears to get a lot of things right. From the branding to little surprises, the Mustang Mach-E looks to be a hit.
“We knew we had to do something different and something exciting and something only Ford could do,” Kumar Galhotra, president of Ford North America said at a press event prior to the Sunday unveiling. I think she’s right. The Mustang Mach-E is the ideal shape of the mass-produced electric future. Henry Ford would be proud. This is an electric car for the masses.
It starts with branding. I hate it. The car guy in me is sad that a Mustang will soon be available in a four-door version. And electric. And lifted. That’s not a Mustang, I want to say. A Mustang is a sports car. And yet a Mustang is an affordable, reliable vehicle, and that’s exactly why Ford is calling its first EV a Mustang.
Branding is critical for the electric future. Ford is using an established brand that resonates with buyers. Look for this again and again as car companies unveil an electric version of current and past vehicles. An electric Ford F-150 and an electric Jeep Cherokee.
https://techcrunch.com/2019/11/18/the-mustang-mach-e-is-the-exciting-shape-of-the-electric-future/
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