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Response to zbdent (Reply #2)

Sun Jan 8, 2012, 06:36 PM

4. The secret to their success?

On the next page I moved a few of their phrases, changed their sequential order, for clarity:
"You must add a warm personal touch" to appeal to "most people, the common every-day men and women, whose needs you want to supply" as they (we) "are not actuated so much by truth and logic as by their (our) feelings and their (our) self-interest."

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