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In reply to the discussion: It's Messaging, Stupid. [View all]In It to Win It
(8,485 posts)Think:
Stacey Abrams in 2018 for Georgia
Jaime Harrison in 2020 for South Carolina
Beto O'Rourke in 2018 for Texas
Andrew Gillum in 2018 for Florida (before he fucked up his career)
These people were, and are, phenomenal messengers even though they lost. They were all fighting uphill battles as the politics of their state was not in their favor. Whoever ran their campaigns need to spread their talent.
As the OP mentioned, McAuliffe was not good at the messaging. Sure, parents don't make the curriculum for schools. McAuliffe isn't wrong about that but that was not the time to make that point. People are COVID-fatigued so get so detailed on vaccines and vaccine mandates.
The Democratic party tries to make sense more than it tries to connect with people. People have short attention spans. They won't remember if you made sense but they'll remember if you connected with them or if you made them feel excited or afraid.
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