'Underestimate us. That will be fun.' Taylor Swift fans mobilize for Kamala Harris

[LizBeth]

22. Actually you are wrong and following the misinformed hype so many others project.

(Did you edit? I swear I read you talk about her 15 yr old fan base, hence my reply).

Taylor Swift, also known as "Swifties", has a diverse fan base across demographics:

Ethnicity: In 2023, 74% of US fans were white, 13% were Black, 9% were Asian, and 4% were other races. In October 2023, 25% of Hispanic adults and 18% of Black adults identified as fans.
Gender: 52% of fans are women and 48% are men.

Age: Fans are spread across generations, with 45% being millennials, 23% being baby boomers, 21% being Generation X, and 11% being Generation Z. However, some say that Swift has cultivated a larger Gen Z fanbase since a 2023 survey, and that a survey conducted today would likely show a higher share of Gen Z fans.

Politics: 55% of fans are Democratic, 23% are Republican, and 23% are independent.

Other interests: 38% of fans are also football fans, which is slightly higher than the national average of 34%. Fans also have a strong appreciation for other genres of music, including 90s, 80s, and country.