because "the main message" actually is very obvious. I've seen it from the beginning, from way over here in rural Texas. The message is simply that not every thing needs to bought or sold, and we don't need merchants to live our lives. That is an actuality in the real human world that has been programed out of a lot of us.
There are obviously, enormous ramifications to the profit/looting industries if/when this begins to become a reality in lots of peoples lives.