Science: It's a Girl Thing !

[exboyfil]

6. Two anecdotal data points from the target audience

My 14 year old aspiring doctor, and my 16 year old aspiring engineer find the ad ridiculous and offensive. Quote from younger daughter, "This inspires me to go into science - how?"

Too bad they did not hire my older daughter to do the video. She has an eye for video directing and editing and could have done a much better job. Actually Mythbusters does a great job appealing to science and technology (along with some other shows). You don't have to direct it to just girls - I think girls feel somewhat patronized by focusing on them and not just their age group.

Now if only my older daughter's male lab partners who are around 20 could do their job on the college Chemistry labs, it could take some stress off of her. She is writing another lab report mostly by herself again.