Inside Groundswell: Read the Memos of the New Right-Wing Strategy Group Planning a "30 Front War"

[Bill USA]

15. "enlighten"? Is it necessary to come up with a single word? an observation:

Robert Reich is one very righteous individual. He speaks the truth as good as anybody that M$M will allow on 'their' airwaves. BUT - he does have a tendency to speak in a professorial, somewhat circumlocuted way. Sometimes when he is building to making a good point - he kills it by wandering off into a too-long, too multi-syllabic way of completing his point. I think he would benefit (if he wants to succeed in getting his message out to larger numbers of people) from some speech coaching. He needs to learn how to finish his points using shorter more conclusive statements to 'make the sale". This is what some call the art and science of 'messaging'. How to make your point stick; to make it remain in the minds of the listener. --- Keeping in mind he is not talking to a classroom of grad students, motivated to better understand the subject but to the general public who will stop listening after too many complex sentences.

I'm not so much concerned with finding one word to use as a name for what we are talking about ('messaging' works for me), as with focusing on the methods which help you to get your point across. Keep in mind the methods have to be varied based upon the group you are talking to or writing for. When I comment on other general news sites or M$M web-sites, my writing style is quite different than it would be for DU readers.