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8. Joe Romm points to Luntz’s infamous (and still must-read) 2002 “Straight Talk” memo on messaging

http://thinkprogress.org/climate/2013/08/14/2467371/msnbc-chris-hayes-on-conservatives-deny-climate-problem-they-hate-solution/

MSNBC’s Chris Hayes On Why So Many Conservatives Deny The Climate Problem: They Hate The Solution

By Joe Romm on August 14, 2013 at 4:54 pm

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For you Millennials out there, Luntz’s infamous (and still must-read) 2002 “Straight Talk” memo on climate change messaging was designed for conservatives who want to sound like they care about global warming even as they twist the knife in deeper:

Technology and innovation are the key in arguments on both sides. Global warming alarmists use American superiority in technology and innovation quite effectively in responding to accusations that international agreements such as the Kyoto accord could cost the United States billions. Rather than condemning corporate America the way most environmentalists have done in the past, they attack us for lacking faith in our collective ability to meet any economic challenges presented by environmental changes we make. This should be our argument. We need to emphasize how voluntary innovation and experimentation are preferable to bureaucratic or international intervention and regulation.

More than a decade later, the playbook is exactly the same!

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