Israeli propaganda war hits social media [View all]

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A computer lab staffed by students in an Israeli university is playing a key role in the war of information in the Gaza conflict.

Inspired by the role of social media during the Arab Spring and boosted by the support of the Israeli government and Israel Defence Force, student volunteers at the Interdisciplinary Center (IDC) Herzliya, a private university north of Tel Aviv, are waging their own propaganda war countering online anti-Israeli sentiment.

Staffed by approximately 400 student volunteers the project which goes by the name “Israel Under Fire”, claims to have succeeded in closing anti-Israeli pages on Facebook and challenging propaganda from Hamas, the organisation that governs the Gaza Strip and whose military arm is firing rockets at Israel.

According to Igal Raich, a 23-year-old IDC student who volunteers in what is called "The Advocacy Room", the project aims to counter what is perceived as a false representation of Israel in international and social media through Facebook, Twitter and YouTube.

“It is run by students who are all volunteers,” said Raich, who grew up in Canada before moving to Israel to study and also served in the Israeli military. “The school gave us a computer lab to work from and from nine in the morning until eight at night it is constantly full with student volunteers.”

Volunteer groups include a team that translates messages from Hebrew into 30 languages and a graphics team creating charts and images to be distributed via Facebook and Twitter.

http://www.theage.com.au/it-pro/government-it/israeli-propaganda-war-hits-social-media-20140717-ztvky.html