Linguist: It's not "word-salad". Trump is a skilled orator and manipulator of the subconscious.

[world wide wally]

44. I don't know that "skill" is the most accurate word for what Trump does.

I don't think he mulls over every word and that kind of thing. What he does do is to use techniques that he either learned or picked up through sales.

He acts as though he really believes in his product for starters, and tries to project that. His voice becomes not only louder, but more forceful. Notice how "passionate" he gets when he tries to tear down Hillary or Obama. He repeats himself over and over, saying things one way and repeating them at the end of a sentence to drive home his point.

He uses superlatives constantly. Nothing is "good" or "bad", it is incredible, great, awful, the best or the worst. There are never several, there are "many, many".
He uses flattery on the buyers constantly. His people are always "great" or the "best".

The one thing he is "skilled" at is reading his audience and changing on the fly. He noticed how well his his lame idea about a "wall" went over the first time, so it became part of his stump speech. Even he must realize how stupid that is...but it works in speeches and sells product.