And in a dog eat dog economy, one of "I've got mine and that's all that matters", people will tend to care less about buying the more expensive, eco-friendly, alternatives.
When your school taxes have gone up, and your rent has gone up, and your utilities are costing you more, and you can't envision a secure retirement, that's when you tend to walk past the pricier, better for all of us, choices.
Because, didn't you get the memo?, it's a dog eat dog economy. But when people feel part of a caring society, they tend to act more like caring individuals. In my opinion.
Long term investment, building for the future, is something that good capitalists do. But for a nation, those investments involve a shared sacrifice, we have to allocate what we could have used today, for tomorrow.
In a nation that has abandoned shared sacrifice, where the only trust you have is that the rich won't play by the rules and that they own the government, you have an uphill struggle to get people to put their trust, their votes, behind long term investment.
It's the nations that have good social programs, nations that have the trust of their people, that can get their people behind allocating funds for long term investments.
Sanders, as President, will be able to get the nation behind a program of growth, a program of expanding the pie so we all get a bigger cut. That's how capitalism is supposed to work in a great nation.