BTRTN: Hey, Democrats... Stop with the "Democratic Socialism." Try "Progressive Capitalism." [View all]

[reggieandlee]

Born To Run The Numbers thinks that Bernie has the right ideas, but is marketing them with a terrible branding idea.

http://www.borntorunthenumbers.com/2019/03/btrtn-hey-democrats-stop-with.html

Excerpts:
“Positioning a brand” means to give it a unique, powerful, and credible meaning that enables consumers to know exactly what they are getting, and getting exactly what they want. Think, if you will, of brands like BMW, which has promised its customers “the ultimate driving machine” for over 40 years...
"Positioning a candidate as a 'Democratic Socialist' is a really bad branding idea. Don’t get me wrong: I think Bernie Sanders has actually put his finger on the most critical issues facing our country. But he is giving his proposed solutions a terrible brand identity.
"A majority of Americans cannot tell you the difference between 'socialism' and 'communism,' and that if you actually tried to explain it, their eyes would glaze over and they would swivel back to re-runs of season four of 'Real Housewives of Atlanta...'
"The second reason for disposing of this branding device is actually more significant: 'Democratic Socialism' is a misleading description of the economic policies that we need to put in place to correct our society and our economy...
"And yet – and this is the scary part -- there is yet a third reason why 'Democratic Socialism' would be a branding disaster for Democrats. If the Democrats push “Democratic Socialism,” they will be reminding Donald Trump to talk more about his stewardship of the economy. They will be giving Trump a giant crowbar he can use to bang you over the heads of every Democratic candidate. They will be framing the 2020 debate on terms that are most favorable to Trump..."