Why is it so important to RWers to prove how much they care about victims?

It's not as if I care less than they do, but they have to make a huge public fuss about how angry they are, and how much they '"care".

Sick of the Facebook posts making a big production about it. I feel it is self-serving. Why do we let them get away with this posturing?

Do they make such a public fuss to compensate for the fact that their conscience bothers them?