Grape-Nuts, Supermarket Mainstay, Is No Longer So Easy to Find - boxes listed for up to $110 [View all]

[Demovictory9]

Grape-Nuts cereal, the supermarket mainstay that is made of neither grapes nor nuts, beloved by some and hated by others, has become hard to find.

Supply-chain constraints and higher demand for the cereal amid the pandemic have led to shortages of the product, Kristin DeRock, Grape-Nuts brand manager for the cereal company Post Consumer Brands, said in a statement on Friday.

“Grape-Nuts is made using a proprietary technology and a production process that isn’t easily replicated, which has made it more difficult to shift production to meet demand during this time,” she said, without elaborating on that technology or process. She said that the company was working “to get Grape-Nuts fully back on store shelves, which we expect to be this spring.”


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Some hungry customers, foiled in grocery stores, tried the internet to search for the product, only to find that prices could be far above normal. Grape-Nuts said the manufacturer-suggested retail price for a 29-ounce box is $4.99.

On Amazon, one pack of four boxes, each 29 ounces, was listed for $59.99 Friday afternoon. On eBay, a similar pack of two boxes was available for $55. And on Walmart.com, a 64 ounce box was listed for $110.

https://www.nytimes.com/2021/01/29/business/grape-nuts-shortage.html?action=click&module=News&pgtype=Homepage