BBB yanks accreditation from Trump-backing founder of MyPillow for false advertising [View all]
Source: RawStory
DAVID EDWARDS
03 JAN 2017 AT 09:26 ET
The Better Business Bureau (BBB) this week revoked the accreditation from MyPillow for false advertising. The company’s CEO, Mike Lindell, recently campaigned for President-elect Donald Trump and promised to give the then-nominee “all my credibility.”
According to BBB, the company’s “buy one, get one free offer” is actually the regular product price, which violates an advertising code of conduct agreed to by MyPillow.
“Among other issues, BBB has attempted to persuade MyPillow to discontinue their ‘buy one get one free’ (BOGO)/other discount offers without success,” BBB of Minnesota and North Dakota CEO Dana Badgerow said, according to KARE. “Continuous BOGO offers, which can then be construed as an item’s regular, everyday price, violate not only BBB’s Code of Advertising – which all BBB Accredited Businesses agree to abide by – but also other state and national organizations’ rules.”
KARE reported that CEO Mike Lindell said he was considering making changes to MyPillow’s pricing structure in 2017.
Read more: http://www.rawstory.com/2017/01/bbb-yanks-accreditation-from-trump-backing-founder-of-mypillow-for-false-advertising/
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