I Hate This TV Commercial, to the Point of Seething Rage [View all]

[safeinOhio]

https://www.dailykos.com/stories/2021/2/18/2016868/-I-Hate-This-TV-Commercial-to-the-Point-of-Seething-Rage



The first time I heard the TV commercial for Volvo’s $50k+, XC90, a bloated road hog, the hair on my neck twitched. The ad’s tone-deaf choice of background music, with each of many repetitions, has fed more fuel onto the fire of my rage and further inflated the monumental oxymoron of the background music’s singer + songwriter, compared to the product advertised.

Anyone who knows the life and art of the singer, Pete Seeger, may likely also recognize the song’s author, Woody Guthrie. A recording of Pete, singing Woody’s classic industrial labor anthem, Hard Times in the Mill, was first released in 1956 by Folkways Records, along with 23 other songs recorded by Pete Seeger, representing 150 years of struggle by workers for economic justice against greedy and powerful captains of commerce and industry.