Toyota is taking on the hydrogen fuel-cell car haters — including Elon Musk [View all]
Matthew DeBord | Business Insider.com | April 22, 2015
Elon Musk doesn't have a high opinion of the hydrogen-fuel-cell-powered car. Back in 2013, in Germany, he infamously called the technology "so bullshit." He's also referred to fuel-cells as "fool cells."
Screen Capture from Toyota Ad/Youtube
Toyota, on the other hand, is big on fuel-cells and hydrogen. The automaker is bringing a new vehicle, the Mirai, to market later this year, after revealing the hydrogen-powered 4-door in late 2014.
The challenge for Toyota isn't simply to introduce the whole idea of running a car on hydrogen, something that's unfamiliar due to the very small number of fuel-cell electric vehicles (FCEVs) on the road, as well as the limited refueling network. It's also to overcome negative impressions of FCEVs. When Elon Musk talks, people listen...snip
...The first 3-minute spot, "Fueled by Bullsh*t," was directed by Morgan Spurlock. In it, fuel-cell engineer Scott Blanchet introduces the concept then heads for a dairy farm, where a farmer provides access to a huge pile of cow dung. The engineer loads up, the drives off to introduce us to the hydrogen-extraction process. Essentially, the poop marinates in large pools and generates biogas, which can then have the hydrogen removed. The dairy farmer returns, he and the engineer fuel up a Mirai, and they drive back to farm...snip
More: http://www.businessinsider.com/toyota-is-taking-on-the-hydrogen-car-haters--including-elon-musk-2015-4
Toyota has just begun to fight the "haters"...
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Toyota was the largest automobile manufacturer in 2012 (by production) ahead of the Volkswagen Group and General Motors. In July of that year, the company reported the production of its 200-millionth vehicle. Toyota is the world's first automobile manufacturer to produce more than 10 million vehicles per year. It did so in 2012 according to OICA, and in 2013 according to company data. As of July 2014, Toyota was the largest listed company in Japan by market capitalization (worth more than twice as much as #2-ranked SoftBank) and by revenue.
Toyota vs. Musk? Stay tuned (so to speak)
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